Interview with Adebayo Jones.

What does modern femininity mean to you, and how do you express this through your designs?

Modern femininity can be seen as an expression and celebration of individuality, strength, and versatility. It embraces a diverse range of identities and experiences, moving beyond traditional stereotypes to encompass a more inclusive definition of what it means to be feminine. In my designs, I express modern femininity by focusing on: Incorporating various silhouettes, colours, and patterns that appeal to different tastes and body types, allowing individuals to express their uniqueness, diversity and styles. Secondly one must focus on functionality and creating pieces that are not only stylish but also practical, reflecting the busy, multifaceted lives that many women lead today, and notable is empowerment, using designs that promote confidence, whether through flattering fits, bold statements, or intricate details that make the wearer feel powerful and beautiful.

Emphasizing eco-friendly materials and ethical production practices, aligning with the modern feminine ethos of caring for the planet and future generations is vital consideration in one’s work as a designer in these times. Drawing on influences and inspiration from various cultures and backgrounds, celebrating the global nature of femininity today helps to make one’s  work not only relevant but also in tune with the concerns and cares of the consumer these days when addressing it’s concerns of sustainability and fair trade practices. Through these elements, my designs aim to resonate with, and empower women, instill confidence, reflecting the complexity and richness of modern femininity.