Inclusivity in the Beauty Industry
Bridging the Gap for Darker Skin Tones
Inclusivity in the beauty industry remains a significant challenge, especially for Black models who often have to bring their makeup to fashion shows or arrive at photoshoots with their makeup already done. This raises an important question: what’s preventing makeup artists (MUAs) from gaining more experience with diverse skin tones?
Mastering color matching for darker skin tones requires skill, practice, and an understanding of color theory. Unfortunately, many individuals claim the title of MUA without having the necessary experience to work with a wide range of skin tones. This lack of expertise leaves many models and clients with darker skin tones feeling underserved and marginalized. Some MUAs may not seek opportunities to practice on darker skin tones due to a lack of interest or perceived demand. This indifference is problematic, as it perpetuates a cycle where MUAs remain unskilled in working with diverse skin tones, leading to fewer opportunities for practice and improvement.
Promoting Skilled and Inclusive MUAs
Given that some MUAs might not be interested in working with clients with darker skin tones, we must promote and support those dedicated to inclusivity. By highlighting and hiring MUAs who have demonstrated skill and commitment to serving a diverse clientele, the beauty industry can help set higher standards and encourage others to expand their expertise.
The Economic Impact of Inclusivity
African-American women spend approximately $7.5 billion annually on beauty products, and they spend 80% more on ethnically targeted products than their non-melanated counterparts. Despite this considerable market, many brands fail to offer inclusive shade ranges for dark-skinned women.
Inclusivity in the beauty industry requires a collective effort from MUAs, beauty schools, brands, and industry leaders. By addressing the barriers to gaining experience with diverse skin tones and promoting those who prioritize inclusivity, the beauty industry can better serve all its clients and set a standard for true diversity. Let’s work towards a future where every individual feels seen, represented, and celebrated in the world of beauty.
Conclusion
Bridging the gap for darker skin tones in the beauty industry remains a crucial challenge. The lack of experience and expertise among many makeup artists (MUAs) working with diverse skin tones highlights a significant barrier that leaves Black models and clients feeling underserved. This gap is not just about skill but reflects a broader issue of inclusivity and representation within the industry.
To address this, we must advocate for and support MUAs committed to mastering the art of working with all skin tones. Promoting skilled professionals and creating practice opportunities can drive positive change. Additionally, recognizing the economic power of the Black beauty market emphasizes the need for brands to offer inclusive shade ranges.
The path to true inclusivity requires a collective effort from MUAs, beauty schools, brands, and industry leaders. By confronting these challenges and fostering a more inclusive environment, we can ensure everyone feels seen, represented, and celebrated. Let’s strive for a future where diversity is acknowledged and celebrated in every aspect of the beauty industry.
